Our Story

Indoi celebrates a legacy of the women who have come before us.

My experience in the design and fashion industry was inspired by my love of textiles. In 2018 I founded Indoi, working in close collaboration with my aunt Maheen Khan. A master of her craft in embroidery and pattern cutting, Maheen, alongside my mother, has always been one of my biggest inspirations.

We are of Iranian Bangladeshi descent, with heritage in Burma, India and Pakistan and are preceded by a line of extremely strong-willed women who have broken boundaries, showed immense strength and escaped their traditional paths for want of something else. Something different. Something exciting.

Kindred spirits in family and fashion, Maheen and I share a vision for Indoi which is inspired by the cultures, stories and precious relationships that we share.